Buddies Coffee Shop, a popular establishment in Williamsburg, is currently facing challenges that may force it to relocate due to escalating rental costs. This situation has prompted a remarkable outpouring of community support, particularly after a poignant video shared by co-owner Rachel Nieves garnered over 6 million views on TikTok.

The Situation

As rent prices rise and the competition increases with another coffee shop opening nearby, Buddies Coffee Shop is at risk of losing its lease. In her viral TikTok, Nieves expressed the emotional toll of potentially leaving a location that she has cultivated over the years, using her personal savings to develop the Puerto Rican-owned business from a coffee cart to a beloved local favorite.

“In this physical location, I think that we’ve poured our love and everything that we can do at 150 Grand Street. But the reality is the lease is up in November,” Nieves said. “The community showing up for me has just confirmed that no matter where we go, people are going to show up for us.”

Community and Celebrity Support

Since Nieves’ emotional plea went viral, customers have flocked to the shop, forming long lines in a show of solidarity. Many patrons have expressed sentiments about the strength of New York’s community ties during this challenging time.

One customer remarked, “I feel like it shows that New York is really strong and that we can come together and show love and support for each other, honestly, in a time where we need it the most.” Another supporter added, “It kind of restores your faith in humanity a little bit to come out and see this.”

The movement has piqued the interest of several celebrities, including singer Joe Jonas, who has lent his voice to support the coffee shop, highlighting its importance to the community.

What’s Next for Buddies Coffee Shop?

While Buddies Coffee Shop has a few months left at its current location, both Nieves and her supporters remain optimistic about finding a new home for the cherished establishment. The community’s unwavering support has been a source of strength, with many confident that Buddies will continue to thrive, regardless of its location.