A Family’s Experience Highlights Growing Concerns

Craig Stowell, a Florida resident and small business owner, recently shared his family’s experience during a one-day visit to the park. The trip for five, including his wife and three children, amounted to nearly $1,400—a figure he describes as potentially unjustifiable.

“It started with the ticket purchase, and then it ran right into the parking, and then it just was like a cash cow for the rest of the day,” Stowell explained during an appearance on “FOX & Friends” with his daughter, Kendall.

Detailed Breakdown of Costs

Stowell provided a detailed account of their expenditures:

• $30 for parking
• $974 for five tickets (utilizing a Florida resident discount)
• Over $245 for dinner

With these costs, the total quickly escalated to nearly $1,400. He expressed frustration over the long lines at the park, which prompted additional spending on Lightning Passes, intended to reduce wait times. He questioned if the experience was worth the financial investment, stating, “if you do the average of cost per ride, it probably isn’t really worth it.”

Price Increases and Their Impact

Disney has implemented several price hikes in recent years. In 2024, the company raised the price of single-day tickets for the upcoming 2025 season, with recent adjustments affecting many 2026 dates. A one-day ticket to the Magic Kingdom now fluctuates between $139 and $199, depending on the day.

Additionally, options to expedite ride access through Lightning Lane Multi Passes cost an extra $40 per person during peak times and are limited to specific attractions. This feature, once complimentary, now serves as an added expense for visitors hoping to maximize their time at the park.

Challenges for Day Visitors

Stowell raised concerns that the current pricing structure may favor long-term guests staying at Disney resorts, leaving local families or those making day trips feeling neglected. He stated, “Unfortunately, I don’t think those day-trippers are what Disney wants. They want you to never leave the park. They want you there for five days, and they want you to drop 10 grand. So, I think that one-day trip I’m actually being punished for it.”

Industry Insights and Customer Sentiment

Reports from The Wall Street Journal reveal growing unease among Disney employees regarding the company’s pricing strategies. Concerns have been raised that Disney may be over-relying on price increases, potentially nearing the financial limits of middle-class families. Recent internal surveys indicate a decline in guests planning return visits to both Walt Disney World and Disneyland since late 2023.

Community Response

Despite these challenges, Stowell expressed his surprise at the level of support his video received online, indicating a widespread relatability to the issues he raised. “It’s very relatable. It’s family-friendly. Disney’s always a hot topic and we’re all trying to pinch pennies,” he noted, acknowledging the shared frustrations among families looking for affordable entertainment options.