City’s Legal Challenge

The City of New York has initiated legal proceedings against Victoria’s Secret, claiming that the billboard, which is situated on Fifth Avenue, violates several local regulations. City officials have described the advertisement as not just eye-catching, but also illegal.

Violations Cited by Authorities

According to the Department of Buildings, the billboard has attracted multiple legal violations due to its size and installation methods. Key violations include:

• Absence of a work permit
• Oversized dimensions exceeding legal limits
• Utilization of an unlicensed sign hanger

The billboard is reported to be 300 square feet, which is 50% larger than the permissible size of 200 square feet for that location in Midtown.

Status of the Billboard

This advertisement has received six official violations from city inspectors. Due to the classification as a Class 1 violation, authorities indicate that it should have been removed immediately; however, as of the latest updates, the billboard remains operational.

Potential Penalties

A court ruling is anticipated to determine whether Victoria’s Secret will incur fines reaching as much as $150,000 for the installation of the oversized billboard. Until the legal decision is rendered, the advertisement will continue to be displayed, raising questions regarding compliance with city regulations.