Details of the Policy Change

Southwest Airlines, based in Texas, has announced the discontinuation of its complimentary checked baggage policy that allowed passengers to check two bags for free. This move is part of a broader strategy aimed at enhancing revenue and meeting profitability expectations as stated by FOX Business.

While the specific charge for checked bags has not been disclosed, it is noted that a fee of $150 will apply to a third checked bag, per information on the Southwest website. Passenger reactions have been swift and vocal, especially among loyal customers who utilized this perk.

Reactions from Customers

The announcement has sparked considerable backlash on social media, with many travelers expressing their disappointment. Some have gone as far as suggesting they will stop flying with Southwest altogether if free checked bags are eliminated.

“This was literally the last reason I still flew Southwest. Now it’s just Spirit with different colors,” commented a frustrated user on Reddit.

Others echoed similar sentiments, with one user calling it a “nail in the coffin” for the airline’s customer appeal. The impending changes have left many feeling betrayed by an airline they once viewed as a pioneer in customer service.

Who Will Still Enjoy Free Bags?

Post-policy change, complimentary checked baggage will only be available to Rapid Rewards A-List Preferred members and customers who purchase Business Select fares. Additionally, those with a Rapid Rewards credit card will still benefit from one free checked bag.

Expert Commentary

Gary Leff, a well-known travel industry expert, discussed the potential implications of these changes. He noted that Southwest had built its brand on being customer-centric, promising transparency on fees and charges. “They have dealt with a decades-long relationship with customers based on a simple and fair value proposition that they are changing, and loyal customers do feel betrayed,” he stated.

Leff further speculated that this shift could harm the airline’s longstanding reputation, as they strip away the differentiators that set them apart from competitors.

Competitor Landscape

Consumers may start considering other airlines more extensively, even those that were previously less appealing alternatives. As one user noted, while boycotting Southwest might not serve a purpose, other airlines will be evaluated based on pricing and convenience.

“If Southwest can still provide that on any particular trip, then fine. But now other airlines will be considered more often,” said a customer on Reddit.