Empire State Review Team 
NEWPORT BEACH, Calif. — On June 4, 2025, Go Rentals, a premier luxury car rental service, announced the appointment of NBA Hall of Famer and current Dallas Mavericks head coach Jason Kidd as its new brand ambassador. In addition to this role, Kidd will join the company’s board of directors, bringing his leadership experience and business acumen to the organization.
The collaboration signifies a strategic move to align elite sports leadership with luxury services, aiming to attract a broader clientele and expand the company’s market reach. Go Rentals, founded in 1995 by brothers Kaye and Kavous Gitibin, has grown into a leading rental car provider within the private aviation market, offering high-end vehicles and personalized services to discerning travelers across the United States.
CEO Kaye Gitibin expressed enthusiasm about the partnership, stating that Kidd’s involvement is expected to enhance Go Rentals’ presence within the sports and entertainment sectors. “Jason Kidd’s leadership on and off the court aligns perfectly with our commitment to excellence and personalized service,” Gitibin said. “His insights and connections in the sports world will be invaluable as we continue to grow and innovate.”
Kidd, known for his illustrious NBA career and coaching achievements, brings a wealth of experience to Go Rentals. Beyond basketball, he has ventured into various business endeavors, including real estate investments and sports academies aimed at nurturing young talent.
“I’m excited to join the Go Rentals team and contribute to a brand that values quality and service,” Kidd remarked. “This partnership offers a unique opportunity to merge my passion for excellence with a company that delivers exceptional experiences to its clients.”
Go Rentals has been expanding its footprint, now operating in over 250 locations nationwide and serving more than 85 airports. The company specializes in providing luxury vehicles and tailored services to clients in private aviation, hospitality, and entertainment industries.
The addition of Kidd to the board is expected to bolster Go Rentals’ strategic initiatives, particularly in enhancing its brand visibility and forging new partnerships within the sports and entertainment arenas. His role will involve advising on marketing strategies and exploring opportunities to integrate Go Rentals’ services with major sporting events and celebrity engagements.
This move follows Go Rentals’ recent efforts to innovate and expand its offerings. In May 2025, the company announced its integration with Sabre, a global travel technology platform, to distribute its luxury rental car fleet content across 50 of its 250 locations, aiming to streamline booking processes for clients.
As Go Rentals continues to evolve, the partnership with Jason Kidd underscores its commitment to excellence and its strategic focus on aligning with influential figures who embody the company’s values.
