Empire State Review Team 
Apple Inc. has announced its fiscal second-quarter 2025 financial results, reporting revenue of $95.4 billion, a 5% increase year-over-year. Earnings per share (EPS) reached $1.65, marking an 8% rise compared to the same period last year. These results exceeded Wall Street expectations, driven by strong performances in product categories such as iPads and services.
Financial Highlights
The company’s net quarterly profit for Q2 2025 was $24.8 billion, up from $23.6 billion in the previous year. Gross margin improved to 47.1%, compared to 46.6% in Q2 2024. Operating cash flow for the quarter was $24 billion, enabling Apple to return $29 billion to shareholders through dividends and share repurchases.
Segment Performance
- iPhone: Revenue increased by 2% to $46.84 billion, driven by the launch of the iPhone 16e and strong sales of the iPhone 16 Pro.
- iPad: Revenue surged 15% to $6.4 billion, fueled by the release of the M3 iPad Air and the 11th-generation iPad, attracting a significant number of first-time buyers.
- Mac: Revenue rose 7% to $7.95 billion, bolstered by the introduction of M4-powered Macs, including the MacBook Pro and iMac.
- Services: Achieved an all-time high of $26.6 billion in revenue, reflecting a 12% year-over-year growth. This segment includes subscriptions to Apple Music, iCloud, Apple TV+, and other services.
- Wearables/Home/Accessories: Revenue declined by 5% to $7.52 billion, impacted by a tough comparison with last year’s Vision Pro launch.
Strategic Initiatives
Apple’s board of directors declared a cash dividend of $0.26 per share, a 4% increase from the previous quarter. The dividend is payable on May 15, 2025, to shareholders of record as of May 12, 2025. Additionally, the board authorized a $100 billion share repurchase program to enhance shareholder value.
Challenges and Outlook
Despite the strong financial performance, Apple faces challenges from potential tariffs and legal disputes. CEO Tim Cook addressed concerns about the impact of tariffs, stating that they could add approximately $900 million to costs in the upcoming quarter. To mitigate these risks, Apple is shifting production of iPhones sold in the U.S. to India and increasing manufacturing in Vietnam for other products.
Looking ahead, Apple projects revenue growth in the low to mid-single digits for the next quarter. The company remains optimistic about its diversified manufacturing operations and continued innovation across its product and services portfolio.
For more detailed information, visit Apple’s official newsroom: Apple Reports Second Quarter Results.
