Empire State Review Team 
New York City, November 30, 2024 — New Yorkers turned out in droves today to support local entrepreneurs on Small Business Saturday, with stores, markets, and eateries reporting strong sales across the five boroughs. The annual event, designed to spotlight small businesses, has become a vital part of the holiday shopping season.
Neighborhoods like Astoria, Williamsburg, and Harlem were bustling with shoppers seeking unique gifts and experiences. “Shopping small is about giving back to our communities,” said Maria Torres, owner of a boutique in the Bronx. “Every purchase makes a difference.”
The city also launched initiatives to promote small businesses, including free advertising for participating stores and discounts on permits for holiday pop-ups. “Small businesses are the backbone of New York City,” said Mayor Eric Adams. “Today, we celebrate their resilience and creativity.”
Shoppers praised the event for its focus on community and quality. “I love finding one-of-a-kind gifts while supporting local artists,” said Brooklyn resident James Nguyen, who attended the Dumbo Holiday Market.
With strong turnout and enthusiastic participation, Small Business Saturday capped off a Thanksgiving weekend filled with tradition, commerce, and community spirit.
